Job Description:

Position purpose

initiate and manage both offline marketing & promotions initiatives for w barcelona.  plan and execute marketing campaigns property level and locally, enabling more customized and need based marketing and promotions. marketing and promotions will include identifying need areas and focus on beverage & food, bliss spa, and seasonal programming/activities and create conceptual strategies through key partnership and brand initiatives (i.e. packages, fb promos, spa promos). key responsibility is to drive marketing solutions that will improve performance for the hotel. liaise with ec team on all marketing initiatives and attend management committee as planned. also acts as marketing department representation in absence of director of marketing.

essential functions:

§  provide monthly and quarterly analysis, including performance of campaigns and channels, along with return on investment statistics.  maximize and optimize the performance of all marketing channels based on these results. create monthly summary of promotions results, marketing activities, "what works/what doesn't"; create annual rolling promo and marketing schedule with focus on need days/months/periods.
§  leverage best practices in marketing, promotions, marketing operations and reporting within (COMPANY NAME)'s global field marketing community and w brand marketing

Candidate Requirements:

Specific job knowledge, skills and abilities

the individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of knowledge, skills, and abilities:

·        periodic travel will be required locally
·        experience in hotel sales, promotional, online and offline marketing; travel industry and hotel experience a plus.
·        knowledge of marketing objectives, tactics and strategies required; preferred experience with online marketing, advertising, and finance/budget planning and sales management.
·        strong communication skills, both verbal and written (spanish, english fluent; german, catalan plus).
·        intellectual and analytical curiosity - initiative to dig into the "why" of various results.
·        advanced computer skills and detailed knowledge of various computer programs, including a strong proficiency of ms excel and access. adobe photoshop and rudimentary html knowledge is a plus.
·        must be flexible in working hours being focused on evening and weekends
·        strong local or international experience in nightlife programming preferred
  qualification standards

education               
preferred degree in hotel management, marketing, advertising and/or communication.

languages
must be fluent in spanish and english. one more european language (german, italian, french) and catalan preferred.

experience
one to three years in hotel sales/marketing/advertising/public relations industries. nightlife and/or entertainment industries experience preferred

licenses or certificates     
work permit within the ue

this job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time